What if you could actually finish your website, without feeling frustrated and overwhelmed,

so that you can finally get back to running your business and doing what you enjoy.

Does this sound familiar?

Banging your head on the wall after stumbling on yet another technology hurdle

Watching YouTube videos over and over trying to make sense of the steps needed to build your website

Trying to track down a web designer who started your website and never finished it

Pleading with the website gods to let you move on with life and get back to running your business

Spending countless hours trying to piece together a mediocre website that still looks like you did it yourself

Feeling like you’re in this alone with no one to go to for help

If you find yourself wishing that someone would just take you by the hand and guide you step-by-step through the entire process of building your website in WordPress, allowing you to ask questions along the way and get real-time personalized feedback whenever you need…I’ve got good news.

The Website Blueprint was quite literally designed just for YOU!

Website Terminology

Imagine how it would feel to...

Have full control over building your website.
No more chasing down a web designer that went MIA. No more missed deadlines. No more hourly rates for future design changes.

Have a website that attracted exactly who you want to work with, captivated them with your messaging, and had them running to you with their credit card in hand.

Finally launch your website that you’ve been thinking of for years, allowing you for the first time to consider leaving your 9-5 job to pursue your dream.

"I have struggled with my website since I started my business a couple of years ago. I was looking to hire a professional and was ready to sign on the dotted line when I could see it would not fit into my budget. Then I saw Learning With Shelly on Instagram. Perfect timing and a fraction of the cost! Shelly knows her stuff and can deal with individuals at any level. She had patience in dealing with me. The best thing is I have a great looking website with great content and I have many ideas to make it better!! Thanks Shelly!!"

-Tom P., Website Blueprint Student


Website Blueprint

A step-by-step roadmap for building your own website in WordPress.

Written for non-techies, Website Blueprint will pave the way to your COMPLETED website, removing the roadblocks and hurdles that often get in the way.

After more than 20 years of running a web design business, I have helped dozens of people just like you overcome the technology hurdles that often get in the way of getting your website completed.

I will teach you my proven blueprint to take you from overwhelmed to over the moon excited about your website that YOU built! 

I will walk alongside you and teach you how to create, optimize and grow your WordPress website. 

What's included in Website Blueprint?


Defining Your Ideal Client

Every good website starts with a solid foundation. In this part of the program, we’ll be digging into the purpose behind your website. It’s not enough to just throw together a site, adding some pictures and text, and hoping that people will buy from you.

We start with your “why”, define who your ideal client is, and then craft the messaging that will speak directly to his/her emotions.

Optimizing your website

Optimizing Your Website

We’re going to talk about optimizing your website early in the program because it’s foundational to building your site.

You will come away with a clear understanding of what search engine optimization is and how to build your site in a way that gets you seen and ranked high in search engines like Google.


Building Your Website

This is where the rubber meets the road. I’ll be guiding you step-by-step through the process of building your website.

You’ll learn everything from registering your domain, picking and customizing your design theme, writing your content and building out the pages on your website.


Measuring Success

In order to know whether your website is successful or not, you need to have a clear understanding of where you started and where you want to go.

I will teach you a variety of tools, such as Google Analytics and Search Engine Console, that can be used to measure the success of your website, and how to tweak things to move the needle faster.

Let’s break it down…

This is how the Website Blueprint works:

The Course

Online training modules that take you step-by-step through the Website Blueprint. Includes downloadable worksheets and supporting reference material. Work at your own pace.

LIVE Coaching

Weekly LIVE office hours led by Shelly via Zoom. Get your questions answered and receive feedback on your work every step of the way. Collaborate with others while learning together.


Access to a private FB group exclusive to those currently in the program. A place for you to collaborate and ask questions that come up as you are working through the program.

Hey, I’m Shelly and I designed Website Blueprint just for you!

I was once where you are, working a corporate 9 to 5 job with a one- and a five-year-old in daycare. I desperately wanted to get out of the corporate world but didn’t know where to turn.

I researched everything I could find so I could work from home with my kids. I finally stumbled across an article titled 50 Steps to Start a Home-Based Web Design Business. My prayers were answered and was able to start my web design business in June of 2001.

Now I’m ready to come alongside you and coach you through all the aspects of creating your own website so that you can attract your ideal customer and increase your impact and income.

Joining Website Blueprint is Easy!

When you enroll today, you’ll receive access to the following:

  • 6 weeks of LIVE office hour sessions led by Shelly via Zoom. Get your questions answered and receive feedback on your work every step of the way.
  • Online training modules that take you step-by-step through building your WordPress website.
  • Downloadable worksheets and supporting reference material
  • Exclusive access to our Private Facebook Group

** Website Blueprint is a course that is offered limited times throughout the year. 

Join the Waitlist

Be the first to know when Website Blueprint opens for enrollment!

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